Freefold 02


Client: Freefold Furniture

Produced: 2009

Length: 1.16 minutes

This very short promotional video (it runs for just a minute and a half) shows the simplicity and benefits of the Freefold 02 storage system. Freefold 02 is an environmentally friendly recycled cardboard box with a unique design. In fast time we see the designer fold and unfold his creation to store any number of objects in any number of combinations. Completed in late 2009, the Freefold 02 film is broadcast on YouTube, and so far has featured on treehugger and coolmelbourne. There are two versions of the film, one edited to a dance track (shown above) and one with music specially composed by Jennifer Callaway. Shot in just one day, this production let us explore the potential of video to tell a story without any words.


Produced by:
Jary Nemo and Lucinda Horrocks
Production Company:
Wind & Sky Productions
Directed and edited by:
Jary Nemo
Executive Producer:
Toby Horrocks
Toby Horrocks, Lucinda Horrocks
Jary Nemo

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We favour projects that engender social responsibility and promote positive change. We take great care over every story, large or small.

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